Sports betting ads are coming to NFL games this fall


Remember six years ago when sports broadcasts were absolutely inundated with ads for everyday fantastic sports? I think every NFL fan remembers that, as far as we can try to forget.

Thankfully, the incredible backlash from these ads (and their frequency) resulted in a substantial drop, and they eventually became part of the overall ad landscape (and sponsored content) as opposed to the all-dominating monolith.

And while it doesn’t look like we’ll be returning to this bad place anytime soon, the NFL has opened the door to more traditional sports betting ads during game broadcasts.

According to the Sports Business Journal, the networks will be allowed to sell six commercials per game to sports betting. It’s one ad per quarter, one during pre-game coverage and one during halftime. The only sports bets allowed to buy advertisements are the three official sponsors (Césars, DraftKings, FanDuel) and the four “authorized operators” (BetMGM, FoxBet, PointsBet and WynnBet).

Six spots per game doesn’t seem like much, until you realize that means 18 spots on a full Sunday of games, or about one every 30 or 40 minutes. Considering that these will all be domestic spots, I’m sure they’ll look pretty squeaky, especially in states without legalized sports betting at the moment. On the bright side, that’s nowhere near the number of ads we saw for Daily Fantasy in 2015, when DraftKings ran an ad every 90 seconds.

And while six spots per game seem like a lot, NBA games this season would have seen double this amount on the RSNs. Sounds like overkill, and if the NFL ends up expanding to that point of ad saturation, we might get to the point of frustration we’ve seen with Daily Fantasy Overload.

[Sports Business Journal]


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