Amazon in talks for more exclusive NFL games in new TV deal


As the NFL enters the red zone for its next round of TV offerings, Amazon is looking to take a bigger slice of the pie. The retail giant, which has been streaming “Thursday Night Football” for a few seasons, is in talks for more exclusive games under its new rights deal, a knowledgeable person told TheWrap.

The Wall Street Journal first reported on Wednesday that Amazon was looking to reprise “Thursday Night Football,” which it shares with Fox, on a more exclusive basis, although it’s not clear how many games that would involve. This followed a Sports Business Journal report last Friday which suggested Amazon may become the primary broadcaster of the prime-time Thursday package.

The Journal added that Amazon could pay up to $ 1 billion for the rights, which would be almost double the $ 660 million Fox is paying for its current five-year contract. Amazon and NFL representatives declined to comment.

The announcement of his new TV deals with ESPN, NBC, Fox and CBS seems imminent.

Amazon has slowly progressed to greater status among NFL media partners. Amazon has been broadcasting “Thursday Night Football” games since 2017, when the TV package was split between CBS and NBC. Fox acquired the broadcast rights from 2018 and his current contract runs until the 2022 season.

But “TNF” has never been such an attractive TV package despite its high ratings compared to everything else on TV. That’s because, as Amazon’s involvement evidenced, it hasn’t been TV-exclusive like the league’s other prime-time Sunday and Monday night packages. NFL Network, where “TNF” was born in 2006, must broadcast a handful of games exclusively so as not to violate its contracts with cable and satellite providers.

Amazon aired its first exclusive game last season, which arrived at the end of the season on a Saturday afternoon. The “Thursday Night Football” deal would represent Amazon’s biggest foray into live sports programming and the biggest bet on streaming made by a major sports organization.

All Amazon-exclusive games would be broadcast through the local broadcast stations of the participating teams.


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