AB ends sponsorship with commanders; will other brands follow?


Anheuser-Busch was one of the team’s largest sponsors, with a prominent presence in FedExFieldGetty Images

Anheuser-Busch “ended its partnership” with the Commanders amid the NFL’s ongoing investigation into the team’s workplace culture, becoming the third company in the past year to ” cut ties with the franchise,” according to Nicki Jhabvala of the WASHINGTON POST. AB, the official beer sponsor of the NFL and more than two dozen of its teams, “refused to provide a reason for the split,” and it’s “unclear whether it has terminated relationships with any teams from other professional sports leagues”. Commanders said they were “still looking for a replacement liquor sponsor for the upcoming season and beyond.” AB was one of the team’s “largest corporate sponsors” with a “leading presence in FedExField”. This comes a month after Medliminal “refused to renew its partnership with the team”, and less than a year after Inova “ended its partnership” (WASHINGTON POST, 3/19).

BAD BUSINESS: NBCSPORTS.com’s Michael David Smith notes that AB is one of the “highest-profile advertisers” in American sports, and his decision is another indication that some companies “just don’t want to do business with the team at Dan Snyder” because it is under scrutiny and investigation. If more companies followed suit, it would be “very bad news for Snyder” (NBCSPORTS.com, 3/19).


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